One motivational analyst who became curious to know there had been such a great rise in impulse buying at supermarkets was James Vicary. He suspected that some special psychology must be going on inside the women as they shopped in supermarkets. His

One motivational analyst who became curious to know there had been such a great rise in impulse buying at supermarkets was James Vicary. He suspected that some special psychology must be going on inside the women as they shopped in supermarkets. His
One motivational analyst who became curious to know there had been such a great rise in impulse buying at supermarkets was James Vicary. He suspected that some special psychology must be going on inside the women as they shopped in supermarkets. His suspicion was that perhaps they underwent such an increase in tension when confronted with so many possibilities that they were forced into making quick purchases. He set out to find out if this was true. The best way to detect what was going on inside the shopper was through the use of a galvanometer or lie detector. That obviously was impractical. The next best thing was to use a hidden motion-picture camera and record the eye-blink rate of the women as they shopped. How fast a person blinks his eyes is a pretty good index of his state of inner tension. The average person, according to Mr. Vicary, normally blinks his eyes about 32 times a minute. If he is tense, he blinks them more frequently; and, under extreme tension, he may blink up to 50 or 60 times. If he is notably relaxed, on the other hand, his eye-blink rate may drop to a subnormal twenty or less.
Mr. Vicary set up his cameras and started following the ladies as they entered the store. The results were startling, even to him. Their eye-blink rate, instead of going up to indicate mounting tension, went down and down, to a very subnormal fourteen blinks a minute. The ladies fell into what Mr. Vicary calls a hypnoidal trance, a light kind of trance that, he explains, is the first stage of hypnosis. Mr. Vicary has decided that the main cause of the trance is that the supermarket is packed with products which in former years would have been items only kings and queens could have afforded and here in this fairyland they were available to all. Mr. Vicary theorizes: “Just within this generation, anyone can be a king or queen and go through these stores where the products say „buy me, buy me 全文翻译,不要用翻译工具

One motivational analyst who became curious to know there had been such a great rise in impulse buying at supermarkets was James Vicary. He suspected that some special psychology must be going on inside the women as they shopped in supermarkets. His
动机分析家汤姆对超级市场中冲动购物的人数呈上升趋势感到好奇,他怀疑购物时的女人心里一定进行着特殊的心理活动.他怀疑当她们在面临如此多得物品时,潜意识里很可能会紧张,从而不得不快速购买(即冲动购买)他开始证明这一想法的真实性.探测购物者心理活动的最好办法是使用测慌仪,显然这不切合实际.第二好的办法是使用相机(隐藏)拍摄女人在购物时的眨眼速度,一个人眨眼多快能很好得反映她内心紧张的程度

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一个动机的分析师感到好奇的有在超市购买的冲动，这样一个伟大的崛起是杰姆斯替补。他怀疑一些特殊的心理必须要在里面的女性作为他们逛超市。他怀疑那也许是他们进行张力增加时，面对如此多的可能性，他们被迫迅速做出购买。他决定要找出如果这是真的。检测在顾客的最好的方法是通过使用一个电流计和测谎仪。这显然是不切实际的。最好的方法就是使用一个隐藏的摄像机记录的女性眨眼率作为他们逛。如何快速人眨眼睛的是他内心的紧张...

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一个动机的分析师感到好奇的有在超市购买的冲动，这样一个伟大的崛起是杰姆斯替补。他怀疑一些特殊的心理必须要在里面的女性作为他们逛超市。他怀疑那也许是他们进行张力增加时，面对如此多的可能性，他们被迫迅速做出购买。他决定要找出如果这是真的。检测在顾客的最好的方法是通过使用一个电流计和测谎仪。这显然是不切实际的。最好的方法就是使用一个隐藏的摄像机记录的女性眨眼率作为他们逛。如何快速人眨眼睛的是他内心的紧张状态的一个很好的指标。一般人，根据资料：先生眨眨眼睛，通常每分钟32次。如果他是紧张的，他眨眼更频繁；和，在极端紧张，他可能会闪烁到50或60次。如果他是轻松的，另一方面，他眨眼率可能下降到低于正常的二十或更少。建立了他的相机和资料：先生女士们开始后他们进入商店。结果是令人震惊的，即使他。他们的眼睛的眨眼率，而不是去表明安装张力，下去，下去，到一个非常低十四闪烁一分钟。女士们陷入什么先生维卡里调用一个催眠恍惚，他解释了光的那种恍惚，，，是催眠的第一阶段。资料：先生决定了恍惚状态的主要原因是超市包装产品，在前几年会是唯一的物品的国王和王后可以给予，在这里他们可以为所有的仙境。先生认为：“只是资料：在我们这一代，任何人都可以成为一个国王或女王去通过这些商店的产品说„我买，我买

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